4. CAPTUREFunnel
Catch the interest
reply, form, opt-in, chat, calendar click
How It Works
The AI Lead Magnet Framework
Cold email for marketing agencies, with one change: the first email offers your prospect something built for their business, instead of asking for a call. Sending starts the week you sign. 20 qualified sales calls in your first 60 days, or every dollar back, and you keep everything we built. Here's the whole method, in the open.
Where Every Sale Begins
A Lead Says Yes to Your Offer
Every client your agency has ever signed came down to one moment: someone met what you sell and decided it was worth it. Everything on this page is about making that moment happen with strangers, on purpose, again and again. Most people you reach are not ready on the first try. They say not now, go quiet, or pass you to someone else. If nobody owns those moments, they leak.
Leads
The Offer
what you sell
The Problem
The Usual Fixes Never Touch the Ask
Outbound doesn't fail because of the copy, the list, or the tools. It fails because of the ask.
98%of cold emails never get a reply, in our experience
Better Copy, Same Ask
A sharper email is still a stranger asking for time before giving a reason, and the well-written ones get deleted too.
0.3%average reply rate we've seen on recycled data
Bigger Lists, Same Ask
A bought list puts you in front of the most-pitched people in your market, because other buyers of the same list are emailing them too. Stale, over-contacted data also costs you domain health.
$75K+a year for one in-house rep, in our experience
More Reps, Same Ask
A rep adds volume. You pay for the hire, the ramp, and the management, and the prospect still hears a request before any reason to say yes.
The Inversion
Give First, Fast Enough to Feel Personal
That's the AI Lead Magnet Framework in one line.
We didn't start by pitching. We started by offering our AI Voice Website Assistant, before asking for anything. 505 agency owners said yes in 49 days. The gift became the product.
An AI Lead Magnet is something useful, built for one prospect's business and sent the moment they say yes: a voice agent, an audit, a landing page. It shows your value before anyone asks for a call, so a prospect who claims one books having already seen what you do.
Value first. Trust second. Meeting third.
Ask or Give
Same Inbox, a Different First Email
Two ways to open a cold email. One asks a stranger for their time. The other offers them something built for their business. The ask-first number is the industry standard for cold email.
Cold email isn't dead. Asking first is. Give before you ask, and let the value earn the meeting.
ASK FIRST
Lead with a meeting request
5 to 10% positive
GIVE FIRST
Lead with a custom AI asset
51%+ positive
of replies, on our best campaign
The Mechanism
What We Send Instead
Your prospects keep getting the same meeting request. So we offer them something built for their business, and ask afterward. When one says yes, we build it in about a minute. Here's how that looks from your prospect's side, up to the sales call on your calendar.
The AI Lead Magnet Framework
- Value first.cold stranger
- Trust second.warming
- Meeting third.
VALUE FIRSTcold stranger
- 1
The Hook
“Mind if I send a free AI asset built for [their company]?”
Value-first cold email. It gives before it asks.
- 2
The Yes
“Sure, send it over.”
A small yes that costs them nothing. The door opens.
- 3
The 60-Second Build
~60seconds
AI builds itautomatically
- aReads their website
- bBuilds a custom asset on their business
- cSets up a personal landing page
- dDelivers the link
TRUST SECONDwarming
- 4
The Experience
They use their own asset and see it actually knows their business.
The asset is the demo. Capability experienced, not claimed.
- 5
The AI SDR
A rep with shared memory replies in under a minute, handles objections, books the call.
Never sleeps, never forgets.
MEETING THIRD
6
Booked
on your calendar
“A sales call on your calendar. You just show up and close.”
We build and run everything before the call.
The AI SDR answers in your voice and hands the conversation to you when it needs a person. By the time you meet, a prospect who said yes has already used something built for their business, so they arrive having seen what you do. You show up and close.
Built for their business, nothing like a brochure.
Whoever says yes gets an AI Lead Magnet made around their own company. These are some of the kinds. Next, a few we'd build for agencies like yours.
What Your Prospects Receive
AI-built · personalized
AI Automations
custom text + voice AI assistant
ROI Calculator
their numbers, their savings
Industry Benchmark
where they stand vs peers
Strategy Blueprint
a plan mapped to their goals
AND MOREaudits · ad mockups · landing pages · assessments
AI Lead Magnets
What We'd Build for Your Prospects
Each one is built for one prospect's business, from their website. If your value can be shown through one personalized link, we can build one for your prospects. A few examples, by agency type.
For AI Automation Agencies
A custom workflow, a voice agent, or an automation diagram built around the prospect's business, so they see the automation before they buy it.
For Paid Ads Agencies
AI-generated video or image Meta ads made for the prospect's business, so they see their own ad before they see a pitch.
For Web and Funnel Agencies
A landing page or website generated for the prospect's business, live at their own link, so they see the new page before they hire you.
For SEO and Content Agencies
A personalized SEO audit, a competitor analysis, or a content calendar with sample posts, built from their site, so they see what you'd do for them before you pitch.
For Sales Agencies
An AI voice mock-call agent and a sales script written for the prospect's offer, so they hear their offer pitched before they hire you.
For Lead Gen and Outbound Agencies
Sample cold email scripts and LinkedIn sequences written for the prospect's market, so they see your service before you sell it.
Why Giving First Works
It Leans on How People Already Choose
People like to return a favor. They pay attention to what fits them. And they trust someone who has already helped them. An asset built for one prospect does all three at once.
Why It Works
the science
Reciprocity
Give genuine value first and prospects feel compelled to reciprocate. One personalized asset beats a stack of cold pitches.
Relevance
AI personalization makes everything they receive feel made just for them, so they actually engage instead of deleting.
Authority
The asset positions you as the expert before the first call, so they book already trusting you.
The proof, and the promise.
What the method has done so far, and the guarantee we put behind it.
51%+
positive response rate
of replies, on our best campaign
more than 5x the 5 to 10% industry standard
within2weeks
to first sales calls
from the first send
20
qualified sales calls guaranteed
in your first 60 days, or every dollar back
700M+
B2B contacts available
in our own database
One partner campaign: 112 positive replies in two weeks
Lead magnets built in about a minute
SalesBlaster AI
The same value-first mechanism, run end to end by AI.
The Process
The Whole Method, in Five Steps
Step 01
We Lock Your ICP With You
In one approval session in your first week, we map exactly who you sell to, and you approve it in writing. Then we source matching prospects and enrich every one. The database is ours, so the list is never the bottleneck.
Prospects sourced from our own 700M+ contact database
ICP approved in writing before any new prospect is contacted
One past sales call recording or script from you
No mid-campaign ICP or offer change without your written OK
Step 02
We Offer Something Built for Their Business
Our first email isn't a meeting request. It offers the prospect something made for their business, like an audit, a landing page, or a voice agent, and asks if they want it. The one exception is the control group in step 05, which gets a plain pitch on purpose.
Sending starts the week you sign, on inboxes already warm
Copy written for your ICP and your offer
An asset chosen to show off what your agency sells
Step 03
When One Says Yes, We Build Their Asset
Our system reads the prospect's website, builds their asset in about a minute, and sends them their own link. It arrives while the yes is still fresh.
The asset is the demo: they use it on their business
Built without anyone on your team touching it
The asset type chosen with you on the strategy call
One asset per yes, built for that prospect alone
Step 04
An AI SDR Answers Every Reply, in Your Voice
Every interested prospect gets a reply in under 60 seconds, around the clock. The AI SDR handles the objections, books the call on your calendar, and hands you the conversation when it needs a person. You show up and close.
Calls booked, confirmed, and reminded on your calendar
Every call with your ideal clients, not with other agencies
Handoffs when a person is needed; you reply within a day
Step 05
We Test the AI Lead Magnet Against a Plain Pitch
Alongside the AI Lead Magnet, every campaign runs a control arm: prospects from the same ICP, pitched plainly, with nothing built for them. So you see, measured, whether the AI Lead Magnet is earning its place. We keep what wins.
Split tests on the copy, with weekly improvements
Sales call analysis feeding back into targeting and copy
Weekly reporting on calls, replies, and what's winning
The Pattern Underneath
Every Campaign Runs the Same Seven Steps
The five steps above are the method as you see it. Underneath, every campaign we run, including our own, shares one structure: research, synthesize, deploy, capture, follow-up, convert, close. That's how what we learn on your sales calls feeds back into who we target and what we send.
7-STEP CAMPAIGN STRUCTURE
The Campaign Meta-Pattern
- 1. RESEARCHSourcing
- 2. SYNTHESIZEAdding detail
- 3. DEPLOYCampaigns
- 4. CAPTUREFunnel
- 5. FOLLOW-UPAI SDR
- 6. CONVERTDeal tracking
- 7. CLOSELearning from calls
Three ways to be noticed, one way to work.
Outbound, paid ads and content each make the same three moves: find out who to talk to, decide what to say, then put it in front of them. Outbound is the one we run for you.
1. RESEARCHSourcing2. SYNTHESIZEAdding detail3. DEPLOYCampaigns
OUTBOUND
person
Ideal buyer + list build
SourceLeads.ai Find targets
Verify + add detail
Outrich.ai Personalization
Send sequence
LeadsBlaster.ai Copywriting + sending setup
PAID
insight → reach
Market research
competitor ads, saved examples, pain points
Brief → finished ad
hook, copy, image, video
Launch the ads
budget, fresh versions, audience
CONTENT
idea → publication
Keyword + topic
studying search results, audience listening
Outline → draft
write, edit, extra footage, thumbnails
Publish + distribute
YouTube, blog, social, newsletter
Getting noticed: three kinds of work, each shaping something different
Every channel ends with a raised hand.
Whichever way they found you, the interest they show is caught in one place.
- OUTBOUNDSend sequence
- PAIDLaunch the ads
- CONTENTPublish + distribute
all land here
From there, every lead follows one path.
It sorts out who is ready, keeps each conversation moving, books the sales call, records where the deal stands and learns from how it ends.
4. CAPTUREFunnel
5. FOLLOW-UPAI SDR
Sort and follow up
who is ready, multi-channel, book meeting
6. CONVERTDeal tracking
Pipeline
where they came from, interested → worth a sales call, a real deal
7. CLOSELearning from calls
Close + loop
lessons from each call, feed back what wins, closed deal
Winning the client: one way of judging every lead, whatever the channel
What one campaign learns, the next one uses.
Each cycle, the copy and the AI Lead Magnet are tested against a plain pitch, and we keep what wins. Your ICP and your offer change only with your written OK. It is the testing from step 05, applied to every campaign.
We didn't design this on a whiteboard. We pulled it out of running the campaigns, across about 2.5 years and $90K of testing. Who built it, and why, is on our about page.
Book Your Strategy CallResults
The Numbers Behind the Method
51.28%Positive reply rate on our best campaign
two weeksFrom first send to first sales calls, or less
20Qualified sales calls in 60 days, or every dollar back
700M+B2B Contacts Available
Doing It Yourself
You Could Build This
Every step is on this page. To run them, you'd need these.
01
Warm Inboxes and a Database
Domains and inboxes bought and warmed in advance, so sending can start without a dead month, and a contact database deep enough to source your ICP without buying a list.
02
An Asset Pipeline
A system that reads each prospect's website and builds them a custom asset in about a minute, every time one says yes.
03
An AI SDR, and a Person Behind It
An AI SDR answering every reply, and a person ready to take over, fast, when a conversation needs one.
Most agencies can build one of those. Running all of them, every day, is the job.
How We Run It
One Loop. One Brain. An Agent for Every Function.
Running all of it, every day, only works because marketing, sales, operations, and support aren't separate teams here. They're one loop, reading from and writing back to one shared knowledge base. We run our own company on the same knowledge base we give you.
The Offer
Marketing
attract demand
Sales
close deals
Operations
deliver the work
Support
retain customers
Recruitment
grow the team
Affiliates
drive referrals
Those seven steps again, now as one part of the business.
Most of them are jobs an agent can do.
↳ AI AGENTS CAN RUN MOST STEPS
Client Acquisition · 7 steps
- 1Sourcingfind the right people
- 2Adding detaillearn about them
- 3Campaignsreach out
Leads
- 4Funnelcatch the ones who raise a handMarketing
- 5AI SDRanswer them with an AI sales repMarketing to Sales
- 6Deal trackingrecord where each deal standsSales
- 7Learning from callsturn sales calls into lessonsSales to Operations
Operations
Everything the engine runs on can be counted.
It draws on those supplies as it works, which makes every one of them part of the cost of each sale.
A COST OF EVERY SALE
Infrastructure + Resources
Supplies the engine draws on as it works
- Email Accountssender inboxes
- Domainssenders + funnels
- Phone Numbersnumbers to call from
- Software · Toolstech stack
- AI Creditswhat the AI uses as it works
- Social Mediaaccounts for direct messages
fuels engine
1Sourcing
Every agent works from the same knowledge base.
Each one reads it and adds what it learns, so the next one starts where the last one left off. You get your own, holding your go-to-market strategy.
ORGANIZATIONAL CONTEXT
OCP
The organization's living memory
WHAT EVERY AGENT TAKES AS TRUE
- Ideal Customer & Targeting
- Pricing & Positioning
- Sales Scripts
- Checklists & Processes
- FAQs & Resolutions
- Support Tickets
- Marketing
- Sales
- Operations
- Support
- Recruitment
- Affiliates
How It All Fits
A Named Step Is a Job an Agent Can Do, and Track
Step back and the pieces fit: six functions in one loop around the offer, an engine that wins clients, the supplies it runs on, and one knowledge base that every agent and every person on the team works from. Together they cover a customer's whole journey, from stranger to client to referral, as one map. On your campaign, every kind of reply has a written next step and an owner, decided before your campaign starts. Give each step on the map a name, an owner and a deadline, and an agent can do most of them and record what happened. People judge the parts that need judgment.
Who It Isn't For
LeadsBlaster isn't for every agency. If you don't have an offer that already closes, this isn't the right fit yet. We amplify a close. We can't create one.
If your agency already has a pipeline and the problem is converting the leads in it, Elevate Sales builds standalone speed-to-lead AI SDRs that follow up with every lead by voice, SMS, email and DM, with one shared memory across every channel, to turn more of them into booked sales calls. It can also be added to a Done-For-You engagement.
What You Get
What We Run for You
Infrastructure that's already warm, so sending starts the week you sign
Your ICP, approved by you, then sourced from our own 700M+ contact database and enriched
A custom AI asset for every prospect who says yes, built to show off what you do
Copy and split testing, with a plain pitch running against the AI Lead Magnet in every campaign
An AI SDR on every reply, around the clock
Sales calls booked on your calendar, with confirmations and reminders
A reactivation campaign on your existing contacts in week one
Your own AI knowledge base, holding your go-to-market strategy
A discovery call playbook for the calls we book
Weekly reporting
Integration with your CRM, or a CRM we host for you
Direct Slack access to the team running your campaigns
Bonus: the AI Voice Website Assistant, live on your own site
You keep all of it
51%+ of replies positive on our best campaign. Most clients see 30% to 40%+ of their replies come back positive.
A flat monthly retainer, with no setup fee, set beside what your sales calls are worth. On the strategy call we work out what a sales call is worth to you, from your deal size and your close rate, before we ever talk price.
20 qualified sales calls in your first 60 days, or every dollar back, and you keep everything we built: the domains, the inboxes, your knowledge base, the copy, the data.
A qualified call is with someone in the ICP you approved, who wanted the conversation, and stayed at least ten minutes.
Every strategy call is with Max. You'll leave with your ICP mapped to the asset we'd run for your prospects, and your numbers run. Yours to keep either way.
Book Your Strategy CallTrusted by Our Partners
"LeadsBlaster transformed our business. We were spending hours manually sourcing and qualifying leads. 10/10 would recommend to any business!"
Danny Engels
CEO, Angular Trading
40
Qualified Calls/Mo
FAQs
Frequently Asked Questions
How the method works, what the guarantee counts, how pricing is set, and who this isn't for. Anything else, Max answers on the strategy call.
Cold email for marketing agencies using AI Lead Magnets. 20 sales calls in 60 days. Start sending first week.
20 qualified sales calls in your first 60 days. Or every dollar back, and you keep everything we built. Every strategy call is with Max.
Run on the SalesBlaster AI Operating System. The knowledge bases we build follow OCP, free and open at ocp.wiki.
LeadsBlasterCold email for marketing agencies. Your prospects get something built for their business before we ever ask for a meeting.
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